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Posts Tagged ‘Aberlour’

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Almost as good as much cheaper whiskies.

Chivas Brothers have announced a new, twin-purpose project designed to increase the prices of old bottlings of Longmorn at auction and to generally raise the levels of contempt for their company among Whisky enthusiasts around the world. Using a process of simple Mortlachification, they have taken a step forward in being taken far less seriously.

Miriam Ecoli – Longmorn Brand Strangulation Director at Chivas – said while using a bottle of the new 23 year old to roll some pastry:

“Everyone is always banging on about Diageo Haig Club this, or Diageo Port Ellen prices that, or Diageo is homogenising the flavour of Scotch Whisky and we are like ‘HELLOOOOO’ Glenlivet Founder’s Reserve anyone…? Why are we always getting ignored in the Whisky nerd baiting game. Diageo are three hundred points ahead of us this season and we’ve already launched Glenlivet Cypher and put out a load of really rubbish Scapa. Jeez! What’s a multinational drinks conglomerate got to do to get some Facebook hating action on the go?! I mean, should we just release an age-statement version of A’bunadh, is reverse psychology the answer here…?” 

Each year the major whisky companies compete in an inter-company, points based tournament designed around pissing off Whisky lovers. The points are broken down into various categories:

1 point: Getting a self-righteous Facebook status update from Oliver Kermit about price increases.

5 points: Getting a Whiskysponge article like this one.

10 points: A large and meandering thread in the Malt Maniacs page on Facebook that invariably turns into an argument about NAS and price increases.

20 points: Forcing a noticeable price increase on your previous bottlings at auctions within 2 months of a product re-launch. (aka: Doing a Mortlach)

50 points: Multiple simultaneous meaningless threats of product boycotts from people who barely ever buy them anyway.

100 points: Haig Club

200 points: The Spey Range

300 points: A lacklustre and almost passively aggressive review on Whiskyfun.

500 points: Replacing a long standing core expression with an obviously inferior NAS version.

1000 points: Shitting all over your history by building a fuck-off massive distillery to replace the one that made all your good stuff because you’re a bunch of profit obsessed accountants who couldn’t give a shit about your consumers or your brands. (aka: Doing a Macallan)

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Macallan: The Next Generation. Featuring Michael Dorn as Wort and Brent Spiner as Distillery Data.

Due to this last point and various Highland Park releases Edrington has held an unassailable lead for several years now. Pernod is determined to overtake Diageo in second place before the end of this season though (which ends with each financial year in April).

Miriam Ecoli added:

“This new Longmorn shit should really get us in the game now! How d’you like them apples Diageo!?” 

Someone or other from Diageo said:

“Haig Club Single Cask, bitches!” 

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JUST SHUT THE FUCK UP ALREADY!!!!!

JUST SHUT THE FUCK UP ALREADY!!!!!

The continuing row over the merits and detractions of No Age Statement (NAS) whiskies today finally reached ‘Scottish Independence Referendum’ levels of utter tedium as yet more secondary tier, industry flunkies accused anyone who dared to voice criticism of NAS whiskies of being hopeless amateur idiots who had no idea about proper whisky things and should just keep their silly, ignorant mouths shut.

Barry Compost, head of the ‘Blended Together’ campaign that supports NAS whiskies said whilst drinking Macallan Gold through a straw from a bucket:

“I’m sick of all these fucking people banging on about how ‘age’ or ‘maturity’ are somehow important to whisky. I tasted Glengoyne 40 year old yesterday and it was exactly like a 10 year old Glenmorangie, in fact, if you drink them side by side, upside down in some pulsing nightclub hellhole then it’s incredibly difficult to tell them apart. All these idiots who go on and on about how NAS whiskies are potentially misleading or a cynical excuse to charge more money for something younger, cheaper and easier to produce are just rank amateurs with zero comprehension of how the modern whisky industry works. Just because part of my income rests upon me saying all the nice things that the industry wants/tells me to say, it has no impact on my impartial and rock solid independent stance on these matters!”

'I can't believe it's not NAS'

‘I can’t believe it’s not NAS’

Tom Simonson, a part-time, self-confessed whisky commentator and head of the NO campaign against NAS whiskies said:

“I don’t work in the industry but I have tried a LOT of whiskies of all kinds of ages, cask types, eras and distilleries and I find that the greatest whiskies exhibit a degree of balance and complexity with numerous tertiary aromas and characteristics that just cannot be derived from anything except real maturity in a good cask. There are terrific whiskies at 5, 8 and 10 years of age but these tend to be the exceptions rather than the rule. I find the best whiskies tend to be aged between 12-25 years, I don’t want to drink old whisky all the time, nor am I deluded enough to think that is possible, some are far too old indeed, but I like good whisky, I want to taste distillery character and maturity in harmony. I don’t dislike NAS whiskies, I think the basic concept can lead to great experimentation and potentially great drams, Aberlour A’bunadh, Balvenie Tun 1401, Ardbeg Uigeadail, these are all great, but their greatness lies in skilful use of mature stock in balance with the vibrancy of some younger casks. It’s sad that so many companies are increasingly relying on NAS to use young spirits brought up to speed with over-excessive wood technology that lack subtlety and elegance and is really a cynical way to sell an inferior product at a higher price. Of course it’s not all of them, but it is an increasing trend. It seems to me that with whisky, as with all things in life, the key is balance, as is the case with this argument, there is no clear cut definite answer over NAS whiskies, they have positives and detractors like all things, we should celebrate the great ones and lament the ones that do whisky a disservice. But then what do I know, I don’t get paid by the industry to create second tier, falsely independent commentary on a paid for brand platform masquerading as a blog, I’m just an amateur.” 

The row about NAS whiskies is anticipated to intensify over the next few months until everyone votes to have all participants from both sides lured into a vat of Loch Dhu by Scarlett Johansson from whence their pickled brains will be harvested to make a rudimentary soil fertiliser used to grow a special strain of barley which will form the basis of a new NAS Bruichladdich Valinch in anywhere from 3-11 years time.

That last bit is only funny if you've seen Under The Skin, which is in cinemas now so you've no excuse.

That last bit is only funny if you’ve seen Under The Skin, which is in cinemas now so you’ve no excuse.

 

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