Diageo have re-launched their classic Rare Malts series – discontinued in 2005 – for about five rich Asian dudes to possess via a charity auction in Shanghai.
The series is already notoriously difficult to collect with there being numerous rare strength variations and low outturn early bottlings. Already so far today at least seven dedicated Rare Malt collectors have committed investicide and sold their entire collections via their nearest online whisky auction.
A large nest of whisky nerds has gathered to denounce them as fake on the Malt Maniacs facetube forum with many talking openly of how much they’re looking forward to complaining about the new bottlings for years to come.
Diageo Brand Facilitation Unit 1570.6 said of the new Rare Malt releases:
“You’d think that putting out three new five bottle outturn releases from a series that has been discontinued for 11 years, including two from distilleries that were very deliberately never included in the original series would be frowned upon by Diageo. It’s almost as if money and kowtowing to Asian markets are more important than history, legacy and brand integrity. But, you know, chariteeee innit!”
Whisky lover, Rare Malt enthusiast and author of the book ‘Oooh Gosh Look At My Massive Whisky Collection And All The Amazing Whiskies I’ve Tasted That You Haven’t!‘ Bulf Uxrud said:
“The Rare Malt series ran for ten years from 1995 to 2005 and was designed to showcase single malts from obscure and often closed distilleries. It represented one of most fairly priced, aesthetically elegant and quality driven series of single malt releases ever by an official distilling company. With their focus on distillery character and refill wood maturation they represent the antithesis of the modern fixation on wood. They remain hugely popular to this day with drinkers and collectors alike and their influence can be traced through to almost all serious, modern, higher end single malt releases. Thankfully Diageo have respectfully continued this legacy with these new Rare Malt editions and we can all now look forward to the re-launch of this great series later this year on general release across multiple markets. I personally may buy as many as two of the new forty year old Talisker when it goes on general release here in Brigadoon.”