Today Whiskysponge is pleased to offer an exclusive guide to whisky investment by Jasper Clementine, the beloved Brora hoarder, convicted moustache nurturer and writer of award-repelling personal online whisky stream of consciousness: whiskybling.com.
Wow. Thanks to Whiskysponge for such a great opportunity to write something I had always been meaning to witter on about on whiskybling but just never found time and also the general crappyness of the website is an obvious hinderance which really says long. Anyway (cut to the chase Jasper!) here is my kind of crappy guide to whisky investment which I’m sure someone who is a professional and not just some total amateur such as yours truly will really be able to come along and do a much better job of (Japer it’s really time to leave that poor bush alone). Here we go…
Jasper’s Guide To Whisky Investment
Step 1… First thing you need to do is get interested in whisky in about 1998.
Step 2… Be intelligent.
Step 3… Start two internationally successful marketing companies in the early 1990s.
Step 4… Buy a lot of bottles of Brora, Clynelish, Lagavulin, Bowmore, Talisker, Laphroaig, Caol Ila, Port Ellen, some Macallan, many old blends such as Mackies and White Horse, some Longmorn, Highland Park and numerous other excellent Speysiders and Islays.
Step 5… Put them in an underground bunker next to some old Joni Mitchell CDs, a Ducatti, a VHS of Frank Zappa in concert from 1974 and more broken watches than is strictly necessary.
Step 6… Hide everything amongst about 3800 half empty sample bottles.
Step 7… Avoid inviting Scottish people to any birthdays/bar mitzvahs/funerals/distillation parties/pet funerals/graduation ceremonies/dinner/halloween/fancy dress parties/acid trips/cocktail afternoons/coffee mornings/grouse shoots or wine tastings.
Step 8… Leave to marinade for upwards of a decade and then post photos of yourself drinking them on the Malt Manaics Facebook page until 6000+ whisky geeks crowd fund you to stop torturing them.
Step 8… If further funds required sell the Brora 1972 Rare Malts to engineers looking for fuel capable of breaking the land speed record.
Alternatively you can sell everything at auction. Here are my latest notes on selling bottles at auction.
At first you find small bids on bottles with a big emphasis on the peat such as Lagavulin, Laphroaig, Ardbeg and Talisker but there can also be surprises in the form of Ledaig and after a while even some Mezcal. The whole is very gripping and engaging right from the start where prices really start to open up and rise once you give it some time. Zzzz zzzz zzzzz… right where are we? Wow! The Highland Park and the old Glen Garioch have really exploded with some very clear top bids. Quite incredible the way it holds your attention. Lets add some job lots…. with job lots you have all kinds of prices really starting to make the whole kind of complex and difficult to follow. It really starts to diversify in quite a bizarre but captivating way. We like mucho this style of auction at Whiskybling towers.
In the mid-auction straight away you have the impression with this amount of time that the Cognacs, Rums and Whiskies are really beginning to converge which can really happen with these spirits if they are given sufficient time in auction I find. You really get similarities between them becoming quite apparent. Now out of nowhere BAM: aged Tequila, just coming through in small bids here and there, totally unexpected. But overall it is the peaters that you really get the feeling are finally beginning to dominate, all these big bids on aged Port Ellen, vintage Laphroaig, rare Brora; it’s really quite a showstopper towards the finish.
The finish is now really long – there are STILL people bidding – it really fades and fades quite beautifully…especially as it is my bottles that are being sold. Quite astonishing in the finish really. All these little fluttering bids of Longmorn, Strathisla, old herbal liqueurs, aged Pinot Noir and even something of Gentian eau de vie. Finally wet dogs (I’m sorry Pongo, we didn’t mean to sell you).
Winnings: 98/100 bottles sold!