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Posts Tagged ‘Macallan’

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Almost as good as much cheaper whiskies.

Chivas Brothers have announced a new, twin-purpose project designed to increase the prices of old bottlings of Longmorn at auction and to generally raise the levels of contempt for their company among Whisky enthusiasts around the world. Using a process of simple Mortlachification, they have taken a step forward in being taken far less seriously.

Miriam Ecoli – Longmorn Brand Strangulation Director at Chivas – said while using a bottle of the new 23 year old to roll some pastry:

“Everyone is always banging on about Diageo Haig Club this, or Diageo Port Ellen prices that, or Diageo is homogenising the flavour of Scotch Whisky and we are like ‘HELLOOOOO’ Glenlivet Founder’s Reserve anyone…? Why are we always getting ignored in the Whisky nerd baiting game. Diageo are three hundred points ahead of us this season and we’ve already launched Glenlivet Cypher and put out a load of really rubbish Scapa. Jeez! What’s a multinational drinks conglomerate got to do to get some Facebook hating action on the go?! I mean, should we just release an age-statement version of A’bunadh, is reverse psychology the answer here…?” 

Each year the major whisky companies compete in an inter-company, points based tournament designed around pissing off Whisky lovers. The points are broken down into various categories:

1 point: Getting a self-righteous Facebook status update from Oliver Kermit about price increases.

5 points: Getting a Whiskysponge article like this one.

10 points: A large and meandering thread in the Malt Maniacs page on Facebook that invariably turns into an argument about NAS and price increases.

20 points: Forcing a noticeable price increase on your previous bottlings at auctions within 2 months of a product re-launch. (aka: Doing a Mortlach)

50 points: Multiple simultaneous meaningless threats of product boycotts from people who barely ever buy them anyway.

100 points: Haig Club

200 points: The Spey Range

300 points: A lacklustre and almost passively aggressive review on Whiskyfun.

500 points: Replacing a long standing core expression with an obviously inferior NAS version.

1000 points: Shitting all over your history by building a fuck-off massive distillery to replace the one that made all your good stuff because you’re a bunch of profit obsessed accountants who couldn’t give a shit about your consumers or your brands. (aka: Doing a Macallan)

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Macallan: The Next Generation. Featuring Michael Dorn as Wort and Brent Spiner as Distillery Data.

Due to this last point and various Highland Park releases Edrington has held an unassailable lead for several years now. Pernod is determined to overtake Diageo in second place before the end of this season though (which ends with each financial year in April).

Miriam Ecoli added:

“This new Longmorn shit should really get us in the game now! How d’you like them apples Diageo!?” 

Someone or other from Diageo said:

“Haig Club Single Cask, bitches!” 

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Whiskysponge was supposed to write a preview of the Whisky Show 2016, due to a rift in the space time continuum, however, here is Whiskysponge’s preview of the 2116 Whisky Show. It will be of little use to you however, as the vast majority of you will perish agonisingly in the coming  global Climate Wars of the 2030s. Have a nice day.

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The venue for this year’s show will be the evocative, historic and beautiful wreckage plains of the 2069 series of Robot Wars. 

This year’s Whisky Show promises – in the words of The Whisky Exchange team – to be the best yet. An impressive feat as it will be the 107th consecutive year in a row that the show has been ‘better than the previous year’. Apart of course from the great Speyburn blight of the 2070s that we, of course, are no longer supposed to talk about.

This year is also important as it marks the imminent defrosting of Sukhinder Singh. Cryogenically frozen in 2076; scientists now finally believe they have found a cure for being ‘crushed repeatedly by a pallet of Boutique-y Whisky Company Batch 398 Drumguish’. The uploaded mind of Willy Bishop spoke to Whiskysponge about his feelings on the matter:

“Of course I am looking forward to the return of the Overlord. (bleepbleepbleepcoremeltdownimminent) In particular my favourite bit will be the decades long blood harvest retribution. (000011110011011101010101101111000) Some people say it was a mistake to have him seeded with sentient femto technology, but the instantaneous eradication of 98% of London’s Uber drivers was a small price to pay for that time he transformed Elixir House into a Borg Cube for my 83rd birthday.(111111humanfleshisagateway0010100110) Anyway, I’ve still got my memory loops crossed that he just wakes up and has actually become Zapp Brannigan. Chilton is already basically Kif. (bleeptheyhavebeenhereamongusformanyyears11111100000001111111errorctrlaltdelete)”

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Willy Bishop

To find out about some of the highlights of this year’s show, Whiskysponge caught up with the 135 year old Dr Chilton. We find him singlehandedly stocking the show shop at 3am the night before it is due to start.

“I’m hoping that now His Imperial Cask Strength Majesty will finally soon be awoken that I’ll be able to get a pay rise. I’ve been on £25,000 a year since 2011 without a raise. And Stirling isn’t even legal tender anymore. I have to take it to Schools and implant it into the Hatchlings memory banks as ‘historic artefact’  in order to get it converted to Quantum Groats. Thing is, it’ll fall to me to bloody tell him that his collection of 230,000 bottles of outstandingly beautiful old whisky all evaporated by the mid 2080s. Hopefully he can learn to love empty bottles…”

When pressed Dr Chilton said:

“This year The Distillery has kindly agreed to produce some exceptionally rare examples from the archive. The NicholasMorgan Hive Mind has spawned some 1970s White Horse Blend – with the extra vegetal old bottle effect enhanced by Bovril – and agreed to recreate the Lagavulin Matrix again – although the version with Pinky’s Warehouse Tour will cost an extra trillion quantum groats. And then of course there will be Professor Jill Bumsden’s head in a tank which show attendees will be able to skinny dip in.” 

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Sukhinder ‘Galactic Cask Harbinger’ Singh (left) and Dr Chilton (right).

Special bottlings which attendees will be able to download at the show are as follows:

The Distillery : Replicator Code 1164 : Glenburgie 25 year old

The Distillery : Replicator Code 2990 : Springbank CV style

The Distillery : Replicator Code 86 : Haig Club 2020 ‘pre-Lineker’ Beckham Era Special

The Distillery : Replicator Code 69 : Macallan Replica Replica Replica

Karuizawa 1983 Cask 84 Sherry Butt. (Note: this cask is being held in a pocket universe and may not be ready in time for the show. Please register in advance if you’d like to download a bottle. Anyone travelling from beyond the local Galactic cluster simply to acquire a bottle will be inverted into dark energy and placed in Universe 47b until the queue clears)

The Whisky Exchange’s Head Of Sarcasm and Brand Ambassador for the Quantum Entanglements Of Islay range, Limoncella Morano, said while gracefully pulling a fresh skin suit over her Plutonian steel synth frame:

“This year we really want to go back to our roots with the Quantum Entanglements Of Islay range. So we’ll be going totally retro and using a bottle that people can actually touch. Sadly my flesh-memory was unable to be harvested into my log drives after the Great Climate War of 2034, so we don’t really know what we were using prior to that date. So we’ve opted for a special presentation based on a nerve gas canister we found three feet down in DeathField 445/b – I believe it used to be called ‘Campbeltown’ – anyway it’s really great and even has a special app where you can chose how quickly the whisky inside evaporates.” 

Limoncella Morano added:

“Don’t forget to tell me how amazing my hair looks. Ciao!” 

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Limoncella Morano, pictured here without her skin suit.

This year’s guests of the show are George Grant, Charlie MacLean and Mark Watt. Guests are advised not to approach them as they have collectively drunk themselves to an isotopic half-life of over 2000 years.

Show masterclasses to look out for are:

1: The Thawing Of Sukhinder Singh. Presented by Elf Benderson of Disaster Of Malt. Elf plans to use a combination of vintage hair dryers, dark matter cocktail bitters and something called a ‘George Forman Grill’ to re-awaken His Vengeful Omniscience. Attendees will be able to download a special commemorative Boutique-y Whisky Co Singhle Malt replicated for the occasion by The Distillery.

2: Glenmorangie A Star. With Professor Jill Bumsden’s Head In A Tank. The Professor will guide us step by step through her special new creation. A remarkable new Glenmorangie matured in casks heavily toasted by exposure to the gravitationally suspended supernova of a collapsing Red Dwarf. The tasting was described by scotchwhisky.quark as “It’s always about fucking space with her!”

3: Past Masterpieces. This year’s headline tasting hosted by Dave Broom Version 3.8 Vista will offer attendees the once in a lifetime chance to taste some remarkably old bottles from decades gone by which showcase how whisky would have tasted to our forebears. The line-up includes:

Strathearn 3 year old

Ardbeg Rollercoaster

Glenlivet Founder’s Reserve

Octomore 9.0 McEwan’s Toothpaste Legacy

Daftmill 42 year old Inaugural Release

Door Knock Ginsky ‘Simon’s Revenge’

Little is known about these ancient and remarkable bottles. Tickets to this tasting are strictly limited and available only to beings of Dimension Five or higher. Six Quadrillion Quantum Groats per person.

 

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January

Annual tombola held by all major distilling companies to decide who will get to use the following names on their bottlings this year: ‘Founder’s Reserve’. ‘Small Batch’. ‘Special Edition’. ‘Limited Batch Release’. ‘Traditional Reserve’. ‘Master Distiller’s (insert nonsense here)’.

Speyburn Distillery’s chief Mouser, Murdo The Salmon Defender, assumes new identity and begins gap year abroad in France.

"What I do: I do for the Clan!"

“What I do: I do for the Clan!”

February

Scottish Government declares national Bell’s Decanter armistice. Anyone still hoarding/collecting these vile affronts to human civilisation to be offered free mental health treatment and special drop off points are set up across the country where people can deposit their collections. Large men from the council will be sent round to bag them up at the end of the month and have them melted down. During the armistice several men are tazered by police for suggesting that the 1988 Christmas edition is ‘worth hanging onto as it’s still hard to find’.

March

Glenlivet distillery finally completes phase three of it’s ‘Global Dominion Protocol’. The number and location of stills is now the correct amount to generate a cyclical wormhole in the Spirit Receiver. All new make spirit is sent through this intergalactic portal to another solar system in a far-flung galaxy where the unusual properties of gravity on a local planet create a time lapse whereby the spirit can age for three years in new american oak and then be returned to the re-connecting stargate in the new onsite bottling facilities. Only moments have passed on Earth but the spirit is legally whisky and sufficiently flavoured with wood extracts to be labelled as Founder’s Reserve. Sith Lord Alan Winchester said of the development:

“We had a bit of trouble at first convincing the SWA that the particular solar system several billion lightyears away was still technically Scotland, but we sent Alex Salmond through with a flag and that seemed good enough for them. It’s a bit like the film Interstellar except instead of Matthew McConaughey and Anne Hathaway debating the universality of love inside a spaceship, it’s Ian and Jimbo arguing over which Pot Noodle to have for lunch.”

Glenlivet is made by a dedicated team of people who need a job, they drew straws to see who would have to go through the wormhole and work in the filling store. Big Kenny drew the short straw and described the experience thusly:

“It’s nae bad oan backshift like but it’s mair’n five billion parsecs away. That’s like gettin’ snarled up in Nairn oan a Friday afternoon ken!”

As this photo from 1903 shows, not much has changed at the Glenlivet Distillery. Apart from the buildings, the layout, the equipment, the number of staff, the materials used, the production process and the flavour of the whisky. Apart form that it's pretty much the same as it's always been.

As this photo from 1903 shows, not much has changed at the Glenlivet Distillery. Apart from the buildings, the layout, the equipment, the number of staff, the ingredients, the casks, the production process and the flavour of the whisky. Apart from that it’s pretty much the same as it’s always been.

April

Gaspar Noé decides to use the Limburg Whiskyfair as a key location in his new film. The film is titled ‘Blowhole’ and is a 140 minute, single shot epic set entirely in a vast gay orgy and shot in excruciating detail. The film will star Benedict Cumberbatch, Kirk Douglas, Will Ferrel and Oliver Kermit with a score by Bruce Willis. Gaspar said of the movie and his choice of location:

“The film is very much a continuation of the theme of human sexuality and cinematic honesty which I began with my previous film ‘Love’. I wanted to show the beauty and cerebral majesty of two large German bears rimming each other as if they were desperately seeking the keys to unlock them from some sort of hellish torture nightmare from one of the ‘Saw’ movies. The way whisky lovers feverishly engage with their tasting glasses in such sweaty, almost unbearable conditions really reminded me of this so I felt the Limburg Whiskyfair would be an ideal location. Also, the changes needed to make it seem like an actual gay orgy are so minimal that it is hugely beneficial to the budget. 

On casting Oliver Kermit:

“Basically I wanted a real performer, someone intimately connected with the real environment in which we were shooting and given the amount Oliver talks about ‘sausage fun’ he seemed like a natural, boundary-straddling choice. I did explicitly warn him that his role would involve large amounts of un-simulated, gay intercourse with the 99 year old Kirk Douglas but he said that was the only reason he agreed to be in it.” 

It'll make a nice break from all of this sort of stuff…

It’ll make a nice break from all of this sort of stuff…

May

David Beckham relinquishes his role as brand ambassador for Haig Club and is replaced by Luis Suarez.

Haig Club: The whisky that bites!

Haig Club: The whisky that bites!

Diageo human shield Dr Nick Morgan welcomed the change and said:

“The bite mark means that the bottle is now five centilitres smaller than before which is not only financially lucrative but an extremely strong sales pitch as customers are far more inclined to buy one when they realise there won’t be so much whisky to drink.” 

June

Lagavulin Distillery celebrates its bicentenary despite the fact all the bottles used to state ‘founded 1742’ for many decades. As well as a special bottling featuring the names of as many past mangers as they can remember etched into the bottle, they will celebrate by discontinuing the 16 year old and replacing it with an NAS version. Whoever it is that’s managing the distillery these days said:

“We’ve already started digging the foxholes and putting up sandbags and machine gun nests.” 

July

Dark Mollesty records a special episode of Whiskyshaft in which he interviews himself. The episode is 340 minutes long and features such highlights as Dark challenging himself to a duel and the bit where he interviews himself in character as footballer and Spey ambassador Michael Owen and ends up falling in love with himself to the point where it becomes – in Dark’s own words – ‘audibly erotic’.  Also, don’t miss the final harrowing two hours where he refuses to answer one of his own questions. The episode ends when Dark performs a citizens arrest on himself after his own repeated attempts to justify scoring Johnnie Walker Gold Label 95/100.

Lets play guess the sound effect…

Lets play guess the sound effect…

August

John Glaser feels that Compass Box’s sales are hitting a bit of a slump so creates another illegal label for one of his whiskies and reports himself to the SWA again.

September

Butt Plug packaging now at critical levels in the whisky industry. Consumers have been hit throughout 2016 with releases such as Glenbungrangie, Arsebeg, the Springbungk, Bungrow and Hazelbung ‘Bungletts & Kilplugins’ series and the notorious North Plug Bungin bottled for Dubai Duty Free. Highland Park bears the brunt of the blame for their King Christian bottling. Brand ambassador Ardvark Martinhardbung said of the bottling while bench pressing an entire stow of recently filled sherry butts:

“So, it turns out people are against the whole butt plug in a box with a stupid name, no information about the liquid and a price tag of €5000 thing. To be honest, I am sympathetic. We do have other butt plug bottlings planned but I think we’ll just sit on them for the time being…” 

Apparently people think it's silly…

Apparently people think it’s silly…

October

Diageo unveils their 2016 Special Releases. The UK launch event is a 24 hour rave in a field just outside Knebworth. Highlights will be a huge marrying tun full of punch housed in an acid tent curated by Colin Dunnage and featuring some of this year’s special releases poured into a trough with Listerine, Irn Bru, Prosecco, Cherry Cola, Bovril, Cuppa Soups and Goldschlager. Invited guests will also be able to have a stab at smoking crack before trying their hand at clay pigeon shooting using bottles of Smoky Goat and Boxing Hares with Caroline Martin. The stand is called ‘Shooting Crack & Crap With Caroline’. Elsewhere at the event Dr Nick Morgan and Jim Beveridge will be handing out free poppers and Es before laying down a three hour cover of Maggot Brain and busting into an epic, all night techno battle. Jim Beveridge said of the launch event:

“As usual the most exciting bit will be the tweet deck!” 

Kill them! Kill them in the face with a gun! In the face!

Kill them! Kill them in the face with a gun! In the face!

November

Disaster Of Malt begin to run out of stock to re-bottle so a second subsidiary company is launched that they can pretend to have nothing to do with just like all the others. The subsidiary is called ‘The ReBoot-Iquey-Whisky-Company’ and specialises in offering extremely limited edition re-bottlings of Boutiquey whisky co bottlings. Elf Benderson, head of Disaster Of Malt (or ‘Molecule Provisions’ or whatever it says on the invoices) said:

“Now you can re-enjoy all your old favourites. Ardbeg Batch 2, Miltonduff Batch 1 and – who could forget – Macallan Batch 3!” 

The labels will be re-printed over the top of spare labels from the original bottlings and will be comprehensively illegible.

December

Serge Valentin is arrested by Interpol on charges of ‘wilful manipulation of the international Speyburn index’, ‘blatant fibbing on a whiskyblog’, ‘outrageous scoring of Speyburn on a whiskyblog’ and ‘being a bit too French’. As he is dragged kicking and screaming from his swimming pool while desperately attempting to delete his internet browsing history, Interpol agents reveal to the world’s media an unfathomably large hoard of Speyburn bottlings in the ancient catacombs of Turckheim beneath Chateau Whiskyfun. Interpol refuse to give too much away about their source but refer to their informant by the codename ‘Agent Aston’.

Evidence! Filthy, filthy evidence!

Evidence! Filthy, filthy evidence!

In other, completely unrelated events, Speyburn’s chief Mouser, Murdo The Salmon Defender, returns from his gap year abroad with 70 cases of assorted vintage Riesling and Vin Jaune, a tart flambee oven, a portable alambic still, three Ducatis, the Légion d’honneur and a selection of very obscure Jazz albums. He is given a heroe’s welcome and a jeroboam of Bradan Orach.

Vengeance is sweet!

Speyburn wouldn’t melt in his mouth!

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It is time...

It is time…

And lo winter is upon you. The world turns and the night rises in hunger to gobble your days at both ends. The air takes upon itself the keen chill of steel, it nibbles roses into cheeks and draws your breath in wreaths.

Yet about you scurry – another dweller in the freezing northern wastes. Catching the comfort of some condensation-dampened bar like the muggy twinkle of old tinsel in half-forgotten memory. Your friends – both real and imagined – huddle with you; witnesses round the campfire of your foaming ale. They are comrades in your endurance, drinkers from a fellow mulled cup. While outside lies only cold and darkness, furrowed by the brightly strewn viscera of festive retail, the lights of which burn as coldly as the darkness they percolate. And so you step – a sorrowful leap of faith – from the precipice of autumn into the long arms of winter.

So, with that in mind why not chase away those winter blues with Whiskysponge’s second collection of 40 fun facts about whisky.

You’re welcome!

1: Did you know… Whisky was invented in 1836 by Bruce Forsyth.

2: Did you know… The newly expanded Glenlivet Distillery was based on the novel 1984 by George Orwell.

Founder's reserve, double plus-good!

Founder’s reserve, double plus-good!

3: Did you know… The first whisky in space wasn’t Ardbeg, it was actually a large measure of Dalmore Cigar Malt that someone accidentally put in their mouth and promptly spat into orbit.

4: Did you know… The Islay Calmac Ferry has a small boat constructed entirely from spent grains from the Islay distilleries mash tuns. It’s called a ‘Lifedraft’.

5: Did you know… Ralfy is actually a Druid.

6: Did you know… Speyburn distillery is home three exceptionally frisky Salmon called Alvin, Simon and Theodore and they all have their own offices.

7: Did you know… Nikka have forgotten they own Ben Nevis Distillery on at least nine separate occasions.

8: Did you know… Donald Trump tried to buy Karuizawa Distillery and rename it Trumpruizawa but he was defeated in an arm wrestle by Marcin Miller.

Remarkably little upper body strength.

Remarkably little upper body strength.

9: Did you know… Scientists predict that by 2082 all remaining stocks of Drumguish will have to be contained within a tungsten-carbide exo-shell with a protective anti-matter outer core if we are to prevent the formation of a black hole here on earth. Or a Boutiquey Whisky Co Drumguish bottling – the jury is still out on which would be worse.

10: Did you know… The 1976 erotic Japanese/French art film ‘In The Realm Of The Senses’ was based on some early tasting notes of Hakushu 18 year old by Jasper Clementine.

11: Did you know… When Edradour Distillery failed to clean out their Low Wines & Feints receiver for seventeen years in a row, when they finally opened it up they found they had created Kanye West.

Part Ballechin. Part Edradour. All twat.

Part Ballechin. Part Edradour. All twat.

12: Did you know… The Auld Alliance in Singapore is predicted to be a Nuclear power by 2018.

13: Did you know… You can build your own blazing oil well at home by burying a super-soaker loaded with Loch Dhu in the ground and setting alight its subsequent jet.

14: Did you know… In less than five years time 90% of all whisky retailers will be older than 90% of the products they sell.

15: Did you know… Bowmore Distillery are hosting a new reality TV show in their Number 1 Vaults warehouse called ‘I’m A Whisky Nerd Get Me Into Here’.

16: Did you know… Noel & Joel are to have their own TV series in 2016. It will be a one-off special loosely based on the Hunger Games only with fewer winners.

17: Did you know… The upcoming Dornoch Distillery will be built entirely from Lego and be run by cats.

Mr Pushkin - the new Distillery Manager - describes his approach to whisky making as both 'aloof' and 'food centric'. He also hates lego.

Mr Pushkin – the new Distillery Manager – describes his approach to whisky making as both ‘aloof’ and ‘food centric’. He also hates lego.

18: Did you know… The novel Finnegan’s Wake was actually written by Allwind Kilt when she spent an entire month in the shower while stricken with the Norovirus.

19: Did you know… The architect Charles Doig released a string of wax cylinder recordings of rap, r’n’b and dubstep works which were surprisingly unpopular in their day. His effects laden, multi-tracked rendition of ‘Kilning My Phat Pagoda Bitch’ is now recognised as an early masterpiece of the trance genre.

20: Did you know… Brewdog are widely expected to place a competitive bid to buy Diageo in February next year.

21: Did you know… Dark Mollesty – presenter of Whiskyshaft – was created when a waxwork of Captain Haddock was struck by lightning.

22: Did you know… Jill Bumsden’s White Paper was recently used by Jordan to blow Peter Andre’s nose after he had a tantrum in Lidl.

23: Did you know… A new film adaptation of Teenage Mutant Ninja Turtles starring all the employees at The Whisky Exchange is currently in pre-production. It will star Willie Bishop, Dr Chilton, Andy Pandy and Rocky V as Raphael, Donatello, Michelangelo and Leonardo respectively. The role of Master Splinter will be played by Enrico Linguini, while Berlinda and Raj will play Rocksteady and BeBop. The film will be directed by Dame Maggie Smith with a score by DJ Tim Forbes and is scheduled for release in December 2016.

There is still some contractual grumbling over who gets the most lines.

There is still some contractual grumbling over who gets to do the big soliloquy at the end.

24: Did you know… Drambuie is actually Gaelic for Discharge.

25: Did you know… Tampons are still considered a taxable luxury item in the UK because the Scotch Whisky Arsociation still refuses to acknowledge the existence of menstruation.

26: Did you know… The film Avatar was shot entirely on location in Bruichladdich’s paint storage shed out the back of warehouse 12.

27: Did you know… Since the introduction of distillers yeast to whisky production on Islay in the 1970s cases of Scurvy have more than quadrupled due to the lack of fruit in the Ileach diet.

There's a distinct lack of this sort of thing these days.

There’s a distinct lack of this sort of thing these days.

28: Did you know… Fiddler’s Inn in Drumnadrochit was recently awarded the prestigious Golden Sting award by David Attenborough for its pivotal role in Wasp Awareness Year.

29: Did you know… Scapa Distillery was founded in 1885 and is widely regarded as playing a decisive role in France’s victory over the Chinese forces in Đồng Đăng in northern Tonkin during the Sino-French War. The fact that France later went on to claim victory over the Chinese at Kép the same year is also seen as no surprise whatsoever given the successful commencement of distillation at Scapa some weeks earlier.

30: Did you know… An Artichoke is anywhere between 30-34% Highland Park Dark Origins.

31: Did you know… The staff at Disaster Of Malt were the original inspiration for most of the puppets on Sesame Street.

32: Did you know… http://www.sausagefun.org by Oliver Kermit is the most accidentally visited whisky website on the planet.

It's the wurst kind of joke!

It’s the wurst kind of joke!

33: Did you know… Aberlour A’Bunadh is the only whisky legally made from cocaine instead of barley.

34: Did you know… Macallan’s new distillery will have a large toilet facility stationed over a huge pit containing a library of all their old bottlings so that visitors and staff alike can literally shit all over their legacy.

35: Did you know…  Diageo are getting quite close to just giving Victoria Barfly a lot of money to take her Scotch Chatter and ‘just go away’. they plan to later recoup their losses by crowdfunding her assassination.

36: Did you know… None of the staff at Bladnoch distillery have yet had the courage to tell the new owner it is not a yoghurt factory.

37: Did you know… Craft whiskies are mostly bollocks.

38: Did you know… The letters of last resort in Britain’s Trident nuclear submarines stipulate that if – upon surfacing – Lagavulin 16 year old and Talsiker 10 year old have both been replaced with NAS expressions the Captains are instructed to initiate total global thermonuclear war ‘on principle’.

The last Pete & Jack strip.

The last Pete & Jack strip.

39: Did you know… Jim Murray died in 2005 and Jim Henson’s creature workshop has been operating him around the clock 24/7 ever since. They even won several awards in 2010 for creating something ‘scarier than the Skeksis’.

Jim Murray seen here hosting a tasting at Whisky Live Damascus 2015

Jim Murray seen here hosting a tasting at Whisky Live Damascus 2015

40: Did you know… whisky tasted better when it wasn’t made by accountants who confuse efficiency with quality and ‘maturity’ with ‘vanilla’.

 

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This just in at Whiskysponge HQ:

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The labels were supposed to read 'Bare Cask' so we just had to work the marketing around it.

The labels were supposed to read ‘Spare Cask’ so we just had to work the marketing around it.

Since 2004 when we started pissing about with this Fine Oak nonsense the Macallan name has been a guarantee of titter inducing gibberish and unfaltering ridicule. A now there is yet another laughable bottle of wood flavoured window cleaner bearing this name, a single malt born from our unwavering need to pay for this ridiculous duplicate distillery we’re constructing on our estate in order to permanently bury whatever shreds of credibility might still remain. This is Macallan Rare Cask, the embodiment of our fall from grace.

Rare Cask is crafted by our Master Whisky Maker from a bunch of casks we selected by chucking coins into the warehouse. These casks are handmade from American and Spanish oak and are noticeably different to the ones we built our reputation on due to the change in laws surrounding the bottling of Sherry and Coopering techniques over the past four decades. Wood defines the flavour of Macallan because our distillate is now produced solely with efficiency in mind. With over 60% of of the character comes from the cask it is aged in, so much so we cannot allow time or energy to properly proof read our press releases for grammatical errors. But as the marketing now necessitates, there is more bullshit yet to come. Rare Cask is not rare. Some of the casks used to make it are now knackered and will be sold off to make garden furniture. But the actual product is not rare as it will be available in several shops and you can almost certainly obtain one should you be mentally unwell enough to willingly part with £200 for a bottle of alcoholic liquid utterly devoid of information about its contents.

The Macallan Rare Cask captures a true nonsense; its creation is pretty much exactly the same as all the other releases we’ve done in recent years and its rarity is non-existent (we can’t stress this enough). It is a single malt of such mundanity and modernity it challenges the very patience of any right minded individual. It is totally the same as all the other shit we’ve churned out, and still The Macallan at its core.

Dobby Belgrano, the master whisky maker is the poor sod who’s been lumbered with the blame for Rare Cask, testing his knowledge and skill to clutch in the darkness for a way to describe the whisky without sounding like an exploding marketing thesaurus. “Rare Cask is about first selecting some casks that we can tell people are somehow supposed to be ‘rare’ for almost no apparent reason, then bottling them and hoping people won’t notice when we state something as crushingly obvious as each cask has a slightly different flavour to other casks.”

With a slightly dark colour like literally thousands of other whiskies, The Macallan Rare Cask showcases two of The Macallan’s most nauseating marketing principles. We spend lots of money on casks and we dress up the fact we don’t use caramel as some sort of inspirational innovation that might lift the masses into a withering hysteria of ecstasy at the very notion of our brilliance. These are combined with cynicism, arrogance, deaf ears, capitalism and a total lack of interest in providing actual information. A whisky produced through a total disregard for our own reputation. Some would call this poignant were it not so laughable. We call it The Macallan, just like everyone else except we use a ‘The’.

The Macallan Rare Cask is available from specialist retailers thereby somewhat undermining the term ‘Rare’. This will include The Whisky Shop where the mark up will be highly amusing. RRP £200. Or £400 if you prefer to buy it at auction.

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End of press release.

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They'll be like this except with a twat at one end.

They’ll be like this except with a twat at one end.

All distilleries yesterday confirmed that amongst the armoury of overpriced tat available in their visitor centres, company branded selfie-sticks would be included by January 2018. The move was explained by Keith Wort, head of vanity exploitation at the Scotch Whisky Arseociation:

“With the ascendance of the ‘selfie’ to its position as the emblem of meaningless western self-indulgence in today’s society, we feel we’d be missing a trick if we weren’t capitalising on this egomaniacal trend. So we’ve encouraged every distillery to offer up these brand-slathered vanity wands to the braying hoards of tourists keen to inflict the pointless drudgery of their lives on as many willing, social media procured victims as possible. Just think how many extra bottles you’d be able to get in the background or how much more of the distillery warehouse you happen to be inside could be exposed by an extra five feet of distance from the phone camera?”

Len Scotia, a Glen Scotia collector from Glasgow said:

“I love a good slefie stick I do. Finally I’ll be able to get on with the logo of my favourite distillery on and I can post selfies on facebook that show marginal compositional improvement. Also the camera will be far enough away that my inner nostril warts are not quite as prominent. Plus it’s such a handy thing when you don’t have friends to take the photo for you.” 

Len's Mum has finally allowed him to wallpaper his bedroom with this image.

Len’s Mum has finally allowed him to wallpaper his bedroom with this image.

Macallan distillery have forged ahead through the rocky gorge of innovation and announced their new range of selfie sticks. The ‘Easter Selfies’ series will be a graduated set of three of the rods of self-indulgence.

Before you say anything Macallan, you know this is exactly the sort of shit you love to pull.

Before you say anything Macallan, you know this is exactly the sort of shit your marketeers would have a little trouser party over.

The ‘Craftsman’s Selfie Stave’ will be a lightly toasted stave from a Spanish ex-oloroso sherry butt complete with swivel bung mount, splinters and an optional smugness plinth where selfiers can mount whatever bottle they’re currently attempting to show off to strangers on the Malt Maniacs forum on facebook. Price: £99.99

The ‘Valinch Of Selfiness’ will be a traditional copper valinch hybridised as an attention procurement shaft. It will be operated in traditional fashion by sucking the end in a patented process known as the ‘Macallan Selfie-Suck’. Price: £550

The pinnacle of the range will be the ‘The Macallan 1824 Selfie-Stick By Lalique’. A solid, eight foot spear of lead crystal moulded into a replica of one of the lamp stands in the distillery manager’s office. It comes with a camera phone mount constructed from bits of the Global Brand Ambassador’s old iPhones. Limited to a release of just 100, buyers of the 1824 Selfie-Stick by Lalique will be allowed to visit the Easter Elchies lodge at the distillery and have the opportunity to take their first selfies in amusingly intimate positions with the directors of Macallan in a manner designed to provide maximum likes and comments on facebook.

Tom Simonson, a whisky lover from an unpronounceable bit of Scotland said:

“I don’t know what all the fuss is about, back in the 1990s every camera came with a selfie stick. It’s just that back then we called them timers.” 

 

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Thanks to the work of tireless experts on social media it has emerged that all of the UK’s dedicated Whisky auctioneers have just been selling fakes for the last year and a half.

Jeff is the one on the left.

Jeff is the one on the left.

Jeff Cloth, a man with the intellectual capacity of a rat sperm, said while bidding in an online whisky auction and simultaneously slagging the company off on Facebook:

“Every bottle is fake! It’s outrageous. These auctioneers are each personally making millions of pounds from all the bottles of Arran Peacock I’m buying from their sales. It’s an utter disgrace that they’re deliberately selling all these fakes. It’s obscene. Just one fake bottle is devastating to the very foundation of the noble art of investing in whisky and proof that every whisky auctioneer knows literally nothing about whisky and is deliberately selling fakes.”

It's in the portfolio.

It’s in the portfolio.

Ron Seal, director of specialist whisky retailer Hard To Afford Whiskies said:

“I’ve been working in whisky for quite a few years so I’m obviously a world class expert. The amount of fakes going through these auctions is just staggering. I’m 88% certain that as many as 100% are fakes. These auctioneers really need to sort their game out otherwise I’ll just have to adjust my comedic pricing structure even higher to make sure I never sell any bottles so I won’t ever need to buy any more.” 

Susan Weir, a director at just-scotch-whisky-online-auctioneers.org said:

“They’re correct, every bottle we’ve been selling for the past two years is either a refill or a complete fake. In the beginning it was quite a lot of work, sourcing all these bottles, putting the sale together each month, doing all that photography, research and description work. At that time we would refuse maybe one in every 1000 bottles that came our way. But since some people seem to enjoy a bloated sense of their own self-righteousness and massive delusions of expertise more than actual whisky, we just decided to sell only fakes. Now, if you’ll excuse me, I’m making so much money I’m just off to see what happens when you catapult seventeen Ferraris into a pit of diamonds before enjoying a light afternoon of clay pigeon shooting with Faberge Eggs.”

They're fun to shoot in the face with a 12 gauge.

They’re fun to shoot in the face with a 12 gauge.

Barnaby Snacklehausen, the sort of cunt who cheerfully buys empty bottles on Ebay and refills them said:

“I’m quite amazed at how many people just blame the auction houses. My refills are pretty decent and can be tricky to spot and obviously I’m a total cunt, but these people are apparently mentally retarded enough to actually dislike the auctioneers more than me. They even blame them as if they’re the ones actually making the fakes…. LOL.” 

Jeff Cloth added while bidding on his 39th bottle of Ardbeg Auriverdes:

“Every time I see a bottle I’m uncertain of I email Macallan, it doesn’t matter what distillery the bottle is from I just email Macallan every time. They know everything at Macallan. They wouldn’t have hired that new secretary Justine if she wasn’t a world class expert in the history of whisky bottlings, glass codes, bottle closures, labels and font types. These auction houses need sorting out! I’m going to get the police in, with marksmen with orders to shoot to kill. If that doesn’t work I’ll get the army. NATO should be bombing them, them and their families and all their rich pets. And then all their money should be put into a big fund to aid the victims of their awful crimes.”

Jeff then thought at bit and said:

“…actually maybe not as then I’d have to buy whisky at retail and I can’t afford that.”

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